Waterfront Experience
Vision
Nackawic is an emerging experiential riverfront travel destination which has based on a dynamic new culture of partnership, investment and entrepreneurship.
Mission
To create a new tourism economy which capitalizes on and preserves the natural attributes of the Nackawic waterfront.
Strategic Objectives
A total of six objectives drive the Nackawic waterfront development business plan for the mutual benefit of residents and visitors:
- To launch an exclusive destination brand which stimulates investment and jobs.
 - To ensure that all tangible products are subjected to a rigorous, professionally executed design process.
 - To ensure that all intangible products are based on leading experiential design processes.
 - To ensure strategic alignment with key stakeholders, partners and influencers.
 - To ensure that all forms of development are financially sustainable.
 - To adopt and adhere to sustainable tourism practices.
 
Eight key elements highlight the Destination Nackawic waterfront master plan:
- A full service marina.
 - Linkage to an enhanced commercial core.
 - Floating art installation.
 - Enhanced park activities, stories and landscaping.
 - The introduction of a mix of accommodations.
 - The introduction of new food and beverage services.
 - The introduction of new water-based experiences.
 - The potential for one of New Brunswick’s officially designated VISTA™ scenic viewing experiences.
 
